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Direct Marketing Manager (Acquisition)

£18 - £20 per hour
Apply2020-01-20 14:36:042020-12-12Eden Brown Charities

Direct Marketing Manager (Acquisition)

Date posted: January 20, 2020
£18 - £20 per hour
City of London, England
Job description

Direct Marketing Manager (Acquisition)



The role will focus on managing the strategy which includes using insight and data to develop, implement, manage, monitor and evaluate campaigns across a range of channels. Responsibilities will also include working with agencies and suppliers to project manage the full cycle of direct marketing campaigns alongside the excellence and growth team.

Key Responsibilities:

  • To oversee the supporter acquisition programme; taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse programme mix; ensuring they are in market on time, on budget and on brand.
  • Develop an annual plan of acquisition activity; monitoring and analysing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement and making recommendations for future activity to effectively maximise income and ROI.
  • Prepare and manage the direct marketing acquisition income and expenditure budgets, producing financial reports, monitoring income, preparing forecasts and accounting for variations in income and expenditure.
  • Perform any other duties commensurate with these responsibilities, the band of the post and skills and qualifications of the post-holder

You will have:

  • Extensive experience of using a variety of fundraising channels including digital, email, social media, direct mail, telemarketing and SMS.
  • Proven experience of leading with external suppliers, consultants, managing relationships and attainment of goals against budget
  • Experience of leading a revenue generating team, including generation of six figure acquisition income
  • Experience of delivering successful new products to market and experience in creating and delivering digital engagement strategies
  • Experience of work in the health sector

We are looking to shortlist for this position ASAP so please apply today or give me a call on 0203 017 5035

Eden Brown is committed to equality in the workplace and is an equal opportunity employer. Eden Brown Ltd is acting as an Employment Business in relation to this vacancy.

Reference: 741852963_1579530963

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